dearkobe

To the world, Kobe is one of the greats. To China, he is The Great - the single most influential athlete of all time.

To carry forward his Mamba legacy, We created an animated film and 5 short documentaries, thanking him for all he gave to China.

Kobe ignited China’s love for the game.

He respected their identity. Valued their culture. Believed in their potential when no one else did.

Because of Kobe, China won’t ever be the same. He made them forever more passionate, obsessed, resilient, and fearless.

He made them more Mamba, forever.

FILM

We also created short documentaries told by a range of Mambas from different walks of life. Each with a real Kobe story to tell and about how they live, and will continue to live, the Mamba Mentality

Mamba Forever "Guan Yang"

Mamba Forever "Li An Qiang"

Mamba Forever "Wu Yibing"

Mamba Forever "Seven & Sharon"